Are Film Festivals Worth Your Time & Money?

In 2022 we have been paying attention to an aspect of film distribution we have largely ignored for several years beforehand: film festivals.

We have had rejections of course. With many festivals receiving thousands of entries, there will always be rejections. But we have also found some success. Machination has picked up several awards at film festivals for Acting, Directing, and Sound Design. Cats of Malta has been selected for the Melbourne Documentary Film Festival, New York Cat Festival, and other festivals we cannot reveal quite yet. Our latest Life Improvised film, The Dance, screened at Kinemastik International Short Film Festival in Malta last night.

But this handful of success has come at a cost of almost $1000USD so far in festival submission fees. Could this money have been better spent elsewhere? Like running Facebook ads for the release of Machination? Have we gotten enough return for our funds? In short: are film festivals worth the cost and effort?

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Releasing an Indie Film During a Pandemic

In February this year, Sarah Jayne wrote an article about self-distributing our feature In Corpore. She talked about screening the film in a cinema in New York, one of the settings of the film, perhaps doing a tour of the country à la The Joyful Vampire Tour of America, and then doing cinema screenings in the remaining countries we filmed in: Australia, Germany, and Malta.

Well, none of that went ahead. The world changed, as we all know; a global pandemic brought everything to a standstill. And still we aren’t clear of the spectre of this virus, with different parts of Europe facing another lockdown, America still out of control, and Australia suffering too. The way films are distributed changed, perhaps irrevocably. Cinemas shut like so much else. The traditional release windowing model was scrapped, blockbuster films like Mulan streaming for free on Disney+ as a $200 million dollar experiment, while Tenet by Christopher Nolan stuck to its guns and became the first Hollywood tent-pole to launch in theaters following their prolonged shutdown, the bold move hailed by executives and media as the saviour of cinema.

It bombed. Studios were spooked. Cinema wasn’t saved.

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