Last week I sent off a private screener of Cats of Malta to our Kickstarter backers. The next day I received a reply from an actor/filmmaker I knew from my past life working out of Studio 106 in St Kilda. Katrina asked me about our improvised process of filmmaking, how we make films, and if she could see an example of my favorite improvised NPG film.
This request got me thinking and sent me down a rabbit hole of reminiscing about our improvised work and how we started producing and shooting films using this unique method. All this thinking led me to Tubi TV and getting lost within the first twenty minutes of Friends, Foes & Fireworks – the first improvised film Ivan and I produced and directed, plus shot in a single night.
Within the body of the email reply to Katrina I pasted the Tubi TV link to Friends, Foes & Fireworks and filled the rest of the blank space with our improvisation inspirations, directors and films we admire – one of which is Mike Leigh. His name led me to thinking about the whole improvisation journey and business transition which NPG has gone through since making Friends, Foes & Fireworks in 2017. Again this led to yet another fond memory – the five days Ivan and I spent in Basel during 2019 taking part in the Character Based Improvisation (CBI) workshop Robert Marchand teaches.
I also mentioned the CBI workshop to Katrina, then I hit ‘send’. Sitting at my desk I realized it's been a few years since Basel, and that realization brought on some wonderful memories.
I'm Self-Distributing my Indie Feature Film and the Idea Scares the Hell Out of Me
That's right – I am doing something different this year, self distributing my production company's indie feature film, In Corpore. It's not my decision alone, my partner and co-director is jumping on this rollercoaster ride with me and we plan to market our self funded, no stars attached, micro feature in all four countries we shot it in – Germany, Malta, Australia and America. Not only that, as part of our self distribution plan we are looking to use four wall distribution where possible, and even tour smaller states in America should the interest be there.
You are probably wondering why. You are probably screaming it at the screen. Please stop yelling, it will be ok.
Well, with all those distributors, aggregators, online platforms and sales agents who seem supportive and constantly hungry for fresh content it's a fair call to ask why we would go at it alone. For us, the first reason is that we have lost faith in handing our hard work and money to someone who does not have the film’s or our own best interests as the main priority.
Read MoreOne Year Later: Traditional Distribution or Self-Distribution for a Micro-Budget Feature
In 2019, when filmmaking has long since been revolutionised by digital technology, when movies shot on smartphones open at Sundance, when there are festivals dedicated to vertical filmmaking, and when so many people are making features that the ‘mystique’ of it has long since dissipated, the one area that still seems to hide behind a shroud of secrecy is distribution.
We’ve all heard the adage getting your film made is only half the battle; the real work begins when trying to sell it. Many filmmakers don’t understand the best practices when it comes to distribution, and choose to explore that path only when forced to, and I am prepared to admit that I am one such filmmaker.
Is working with sales agents, producer’s representatives, distributors the most viable method to release a micro-budget feature film? Or is self-distribution the best approach? One year later, after releasing our first micro-budget feature, myself and my partner Sarah Jayne are asking ourselves that very question.
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