Any indie filmmaker knows what a struggle finishing and releasing a movie is. So imagine that you worked hard, single handedly sent hundreds of emails, knocked on doors for months to secure investors for your film or worked extra hours at your day job to be able to afford to pay your cast and crew a wage, only to have radio silence after the film is wrapped. Imagine that you’re the only one posting online about your film on release day and spreading the word at networking events and festivals. 

Most of us filmmakers don’t have to imagine; it’s often a sad reality that many actors and crew members don’t promote the films they helped make.