Why a 'No' is Better Than No Reply

Did you know that it took Melanie Perkins, the CEO of Canva, 100+ rejections over three years before someone actually said yes to investing in her tech idea? I can guess what would have happened to a then 19-year-old Melanie if she didn’t persist to see that first ‘yes’ response. We wouldn’t be talking about her.

I’m currently handling all the outreach for the Cats of Malta partnership campaign. Part of my duty is sending out personalized and well-researched cold call emails to companies and organisations which I think would align with the themes of the film. 

During the first couple of weeks of February I sent just over forty emails using varied templates. Two weeks ago I got my first ‘no’. Last week I got my second ‘no’. 

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